Playtech launches Giddy Up Bingo in partnership with Betfred

London-listed gaming technology supplier Playtech has partnered with Betfred to launch a horse racing-themed Bingo variant, Giddy Up Bingo.

Giddy Up Bingo gives players the option [...]

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Betfred extends sponsorship of the Super League

British bookmaker Betfred have signed a two-year extension to its title sponsorship of rugby's Super League club competition, taking it through to the end of [...]

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Betfred launches OpenBet-powered retail sportsbook in Louisiana

British bookmaker Betfred has unveiled a new OpenBet-powered retail sportsbook in Louisiana through a partnership with Paragon Casino Resort.

The Betfred Sportsbook accepted its first bets [...]

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Betfred Sports enters Arizona with We-Ko-Pa Casino partnership

Betfred USA Sports has become the latest operator to agree a deal to enter Arizona’s regulated sports betting market.

Betfred will work with the Fort McDowell [...]

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Betfred completes acquisition of South Africa’s Betting World

Betfred is looking to establish itself as a leading bookmaker in South Africa following the completion of its acquisition of Betting World.

Betfred entered into discussions [...]

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Betfred partners Future Anthem to improve customer experience

British bookmaker Betfred has engaged game data specialist Future Anthem to bring additional real time utility and insights to its online platform.

The partnership will enable [...]

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Betfred Sports partners MLB’s Colorado Rockies

Betfred USA Sports has agreed a multi-year marketing and sponsorship agreement with MLB’s Colorado Rockies.

The deal includes branding at the club’s Coors field, in addition [...]

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Betfred agrees title sponsorship of rugby league’s Challenge Cup

British bookmaker Betfred has secured a one-year deal to serve as the title sponsor of rugby league’s Challenge Cup.

The agreement adds to the bookmaker's long-running [...]

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Betfred launches online sportsbook in Colorado and Iowa

British bookmaker Betfred has followed up its retail sports betting launches in the US states of Colorado and Iowa with the release of its online [...]

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Betfred bids to acquire South Africa’s Phumelela

UK bookmaker Betfred has made an offer to acquire South African racecourse owner and betting operator Phumelela Gaming and Leisure for as much as R925m [...]

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Betfred extends sponsorship of World Snooker Championship

UK bookmaker Betfred has extended its long-running sponsorship of the World Snooker Championship.

The extended agreement will see Betfred continue to sponsor the tournament until at [...]

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Betfred enters Las Vegas sportsbook market

Betfred USA Sports, the US subsidiary of British bookmaker Betfred, is set to launch its fourth US sportsbook through a strategic partnership with Mohegan Gaming [...]

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