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Casino

Betfred partners Future Anthem to improve customer experience

British bookmaker Betfred has engaged game data specialist Future Anthem to bring additional real time utility and insights to its online platform.

The partnership will enable [...]

2 mins read
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Betfred Sports partners MLB’s Colorado Rockies

Betfred USA Sports has agreed a multi-year marketing and sponsorship agreement with MLB’s Colorado Rockies.

The deal includes branding at the club’s Coors field, in addition [...]

2 mins read
Europe

Betfred agrees title sponsorship of rugby league’s Challenge Cup

British bookmaker Betfred has secured a one-year deal to serve as the title sponsor of rugby league’s Challenge Cup.

The agreement adds to the bookmaker's long-running [...]

4 mins read
Betfred
North America

Betfred launches online sportsbook in Colorado and Iowa

British bookmaker Betfred has followed up its retail sports betting launches in the US states of Colorado and Iowa with the release of its online [...]

2 mins read
Betfred
Africa

Betfred bids to acquire South Africa’s Phumelela

UK bookmaker Betfred has made an offer to acquire South African racecourse owner and betting operator Phumelela Gaming and Leisure for as much as R925m [...]

1 min read
Europe

Betfred extends sponsorship of World Snooker Championship

UK bookmaker Betfred has extended its long-running sponsorship of the World Snooker Championship.

The extended agreement will see Betfred continue to sponsor the tournament until at [...]

2 mins read
Europe

Betfred enters Las Vegas sportsbook market

Betfred USA Sports, the US subsidiary of British bookmaker Betfred, is set to launch its fourth US sportsbook through a strategic partnership with Mohegan Gaming [...]

2 mins read
Scientific Games
North America

Scientific Games powers Betfred sportsbook launch in Colorado

New York-listed supplier Scientific Games has expanded its partnership with Betfred to power the operator’s online and retail sports betting launch in Colorado.

Scientific Games is [...]

2 mins read
Betfred
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Betfred signs as an official partner of the Denver Broncos

Betfred USA Sports has unveiled a multi-year partnership with the NFL’s Denver Broncos as it prepares for the launch of its new retail sportsbook in [...]

3 mins read
Casino

Design Works Gaming partners Betfred for UK market debut

Design Works Gaming (DWG) is set to launch its portfolio of games in the United Kingdom for the first time through a partnership with betting [...]

2 mins read
Casino

Degree 53 founder sets up new Sharp Gaming technology platform

Manchester-based front-end development agency Degree 53 has named Richard Wagstaff as managing director to replace founder Andrew Daniels, who has secured a £25m investment to [...]

3 mins read
Betfred
Bingo

Playtech extends long-running Betfred partnership until 2024

London-listed gaming supplier Playtech has secured a four-year extension to its long-term agreement with British bookmaker Betfred.

Expanding on a decade-long partnership, the new deal will see Playtech [...]

2 mins read