The NFL has extended its partnership with the National Council on Problem Gambling (NCPG) alongside a new $6.4 million commitment.
The new commitment covers the next three years and follows on from the NFL’s original three-year $6.2 million grant awarded in October 2021, which was the largest in the NCPG’s history.
The extension and investment will bolster nationwide problem gambling prevention services and promote responsible gambling initiatives.
The NFL said that as the sports betting landscape grows, so does the need for resources in the responsible gaming sector.
“Our partnership with NCPG underscores the vital impact of their work and our ongoing commitment to advocate for and support responsible gambling initiatives,” said Anna Isaacson, NFL SVP of social responsibility.
“We are proud to leverage our platform and resources with NCPG’s expertise to raise awareness, provide education and help prevent problem gambling. We look forward to our continued partnership with NCPG and expanding the reach of their impactful programs.”
The new funding will support three key NCPG initiatives. The first is to modernize and strengthen the National Problem Gambling Helpline, improve its efficiency, and improve its reach across the country.
The investment will also look to develop the Agility Grants program, which is designed to reach underserved communities.
Lastly, the investment will improve education and awareness efforts, including the responsible play website to educate football fans and the public on responsible gambling practices.
“We are profoundly grateful for the NFL’s renewed investment in NCPG, which will enable us to grow the essential prevention, education and awareness initiatives that were established through their initial grant,” said NCPG executive director Keith Whyte.
“This partnership has been instrumental in advancing our mission of minimizing gambling related harm. We look forward to building on the significant progress we’ve made together over the past three years and exploring new avenues for impact.”