GamCare has brought in Victoria Corbishley to serve as chief executive officer of the British gambling support charity.

Corbishley (pictured) joins GamCare after nearly half a decade with the British Red Cross where she held a number of roles, including her most recent position as senior director of health and care.

She will now lead GamCare’s efforts to enhance accessibility to gambling harm mitigation programs and deepen collaboration with key stakeholders to ensure that GamCare is at the forefront of support, education and treatment.

“I am honoured to join GamCare at this crucial time. Last year alone, GamCare’s National Gambling Helpline received over 55,000 calls and online chats,” Corbishley said.

“The charity also directly delivered more than 9,100 structured treatment sessions, referred over 7,100 individuals to other regional support providers, and 64,000 people participated in the charity’s education programmes. These numbers highlight the essential role GamCare plays in supporting those affected by gambling harms and reinforce our commitment to accessible, high-quality care.

Corbishley added: “My focus will be on ensuring GamCare remains a leader in delivering life-changing interventions while working closely with partners across the NHS and wider sector to shape the future of gambling harm prevention treatment.”

Margot Daly, Chair of the GamCare board, commented: “As GamCare navigates the evolving landscape, Victoria’s leadership will be instrumental in strengthening our collaborations with the NHS as well as UKRI and OHID as the new prevention commissioner.

“Her strategic mindset, operational expertise, and commitment to innovation align perfectly with our mission. I look forward to working with Victoria as we continue to expand GamCare’s impact and ensure our services remain responsive to the needs of those we support.”