Kambi has agreed a multi-year contract extension to continue to provide its sportbook solution to Entain’s BetCity brand.
BetCity, which is one the leading online sports betting and gaming brands in the Netherlands, was acquired by Entain in 2022 and has operated its Kambi-powered sportsbook since 2021.
“We are delighted to extend our partnership with BetCity, a brand that has demonstrated exceptional ambition since its inception,” said Kambi chief executive Werner Becher.
“This agreement reflects the strong relationship we have built over the past few years and underscores Kambi’s commitment to empowering partners with the premium technology and services needed to succeed in regulated markets.”
Vic Walia, CEO of BetCity, commented: “Since partnering with Kambi, BetCity has gone from strength to strength, achieving a prominent position in a highly competitive market.
“Kambi’s advanced Turnkey Sportsbook and high-quality service have been pivotal to our success, and we are excited to extend this collaboration as we continue to deliver a premium betting experience to our players in the Netherlands.”
Shares in Kambi Group plc. (STO:KAMBI) were trading 1.17 per cent higher at SEK121.00 per share in Stockholm Monday morning.