Finland’s state-owned gaming operator Veikkaus has launched its new OpenBet-powered online and retail sports betting platform.
The launch follows an agreement in November 2023 to replace the operator’s sportsbook, which was previously powered by SBTech.
Veikkaus is now live with OpenBet’s Managed Trading Services across its digital offering and retail network of over 4000 point-of sale terminals, offering players more than 300,000 in-play events annually.
“As we prepare for increased competition within the market, working alongside the industry’s most trusted, innovative, and scalable providers is key to enhancing our product and technological capabilities,” said Jarrko Nordlund, executive vice president for iCasino and sports betting at Veikkaus. “Launching with OpenBet’s platform heralds a new era of sports betting within Finland, taking it to new heights and offering players a modernised experience they will truly appreciate.
“OpenBet’s desire to innovate further and bring more groundbreaking concepts to the Finnish market really excites us and underpins our decision to establish a close, long-term partnership with the company.”
Runa Walia Desai, OpenBet’s chief customer experience officer, said: “This launch marks a major milestone for Veikkaus, and we’re proud to stand alongside one of our key WLA partners at such a pivotal time. Our technology ensures Veikkaus stays not only compliant, but competitive and future-ready, with a modern platform built for long-term success.
“This partnership highlights OpenBet’s commitment to the lottery sector, responsible gaming, and localised strategies that deliver real impact. We look forward to supporting Veikkaus’ growth through this exciting new chapter.”