Sportradar has signed a deal with broadcaster DAZN for the exclusive betting data rights for the upcoming FIFA Club World Cup 2025.
The deal will see Sportradar deliver data, content and live odds from all 63 matches across the tournament, which kicks off on Saturday with Al Ahly (Egypt) taking on Inter Miami (USA).
Sportradar will supply the data to its global network of more than 800 betting operator clients and 900 media companies.
The sports data technology provider will also utilise deep tracking data to create micro, player, pre-match and in-play betting markets.
“We are thrilled to partner with DAZN to elevate the FIFA Club World Cup 2025 to new heights, expanding global reach, captivating new audiences and deepening engagement with fans worldwide,” said Moritz Gloeckler, Sportradar EVP of rights and strategic projects.
“At the same time, we remain committed to upholding the integrity of this prestigious competition.”
Shares in Sportradar Group AG (NASDAQ:SRAD) gained 3.14 per cent to close at $25.33 per share in New York Thursday.