Rabona has been selected as the official regional betting partner of Italian Serie A champions Napoli.
The sports betting brand aims to leverage the partnership “to deepen engagement with football audiences across Europe, elevate its brand profile, and deliver measurable business outcomes”.
As part of the partnership, Rabona will work closely with Napoli on a number of activations throughout the season, including Q&A sessions with players, behind-the-scenes content and team insights distributed via Rabona’s and Napoli’s channels.
Rabona will also offer exclusive promotions and betting opportunities connected to club milestones throughout the season.
“We are proud to welcome Rabona as SSC Napoli’s new European betting partner. This partnership marks an exciting chapter for our club, as it brings us even closer to the millions of Napoli fans across Europe,” said Napoli chief global business officer Leonardo Giammarioli.
“We’re particularly enthusiastic about the spirit of innovation Rabona brings, and we look forward to exploring creative and engaging activations together that reflect the passion and ambition of our club and supporters.”
Rabona said in a statement: “We are genuinely excited about this partnership, it’s such a huge deal for us. Why? Because we’re fans too! Just look at the name of our brand.
“Rabona’ refers to a unique football move, famously loved by the legendary Neapolitan captain No. 10. We are very happy to be able to share our digital solutions with Napoli’s supporters.
“Our mission is to connect fans with their idols, and we have all the tools. You’ll love our fresh ideas, from launching live streams with built-in interactivity to facilitating special moments IRL. Getting to bring the football community even closer is a dream come true.”