Sportsbook technology provider FIRST has joined forces with Light & Wonder and OpenTag to provide a new B2B offering to operators in Latin America and other regulated markets.
The alliance combines FIRST’s sportsbook capabilities with Light & Wonder’s casino content and gaming aggregation technology, and OpenTag’s fully integrated platform solution.
10Bet has become the first major operator to sign up for the new B2B offering across multiple jurisdictions.
“This partnership gives us unmatched access to world class sportsbooks, elite gaming content, and a rock solid platform backbone,” said 10Bet head of marketing Yuval Klein. “We can use this offering to expand into new markets, delivering consistent, high-quality experiences and grab market share. This strategic combination marks the first deployment of a truly comprehensive B2B offering, spanning sportsbook, casino aggregation, original content, and platform, under one integrated deal.”
FIRST CEO Tom Light commented: “By combining FIRST’s sportsbook excellence, L&W’s game innovation and aggregator tech, and OpenTag’s full platform suite, we are delivering Tier 1 solution architecture under one unified partnership. 10Bet’s fast adoption across multiple jurisdictions demonstrates both the global demand and turnkey readiness of our offering.
“With the 10Bet integration underway, this partnership signals a new era of Tier 1 B2B engagement – fast to market, easy to deploy, and built for scale in emerging regulated gaming territories.”
Magdalena Podhorska Okolow, vice president of commercial and managing director of Europe at Light & Wonder, added: “Light & Wonder is thrilled to have been selected to provide casino content exclusively to operators that will benefit from this best-in-class sports and casino turnkey package.
“We continue to prioritize LatAm and partner with highly respected, proven providers such as FIRST. We are proud that L&W’s gaming aggregation technology will help set a new standard in the turnkey service that targets operators with the highest ambitions and growth plans.”
Shares in Light & Wonder Inc (NASDAQ:LNW) closed marginally higher by 0.38 per cent at $94.08 per share in New York Tuesday.