Pragmatic Play has partnered with data feed and trading solutions provider OpticOdds to expand its US player prop market coverage.
Pragmatic Play will integrate OpticOdds’ ultra-low-latency odds feed onto its sportsbook platform, enabling its operator partners to offer a broader range of player-focused betting markets on leagues including the NBA, NFL and MLB.
“This latest partnership with OpticOdds expands the wide range of data feed options available to our operators. It places a particular emphasis on strengthening our U.S. sports coverage through the addition of comprehensive player prop markets,” said Gareth Crook, senior vice president of sports at Pragmatic Play and Gaming Intelligence Hot 50 of 2025 honouree. “Working closely with Ryan and the wider OpticOdds team, we look forward to delivering a best-in-class U.S. sports portfolio to our current and future operators.”
Ryan Weinstock, chief commercial officer at OpticOdds, commented: “Our mission at OpticOdds is to equip operators with fast, reliable data for every market. By partnering with Pragmatic Play Sports, we’re enabling a significantly broader selection of US player prop markets, delivered through our comprehensive feeds.
“The accuracy and depth of our pricing will help Pragmatic Play’s platform serve bettors with engaging player-focused wagers, without sacrificing integrity or precision.”
Pragmatic Play Sports has also expanded its data visualisation functionality with pre-match and real-time sports widgets for 18 major sports.
“This launch marks an important expansion of our existing range of pre-match and in-play scoreboards, adding a new layer of consistency to how operators can present UI and UX across their sites,” added Crook. “Pre-match, these widgets are crucial in helping players make informed betting selections by surfacing key stats, form, and team information.
“In-play, they become just as valuable by enabling players to track the live action in real time with clarity and confidence. By continuing to evolve our scoreboard suite in this way, Pragmatic Play Sports is giving operators the tools to deliver a more intuitive and engaging betting experience.”