Crypto.com has entered into an exclusive partnership with Hollywood.com to launch new entertainment-focused prediction markets.
The event contracts will be offered by CFTC-registered Crypto.com Derivatives North America (CDNA) to customers through Hollywood.com, enabling them to make predictions on Hollywood movies, Broadway shows, television programs, musical artists and major award shows.
“As prediction markets continue to grow and be part of a customer’s trading and investment strategy, we are excited to partner with a leading entertainment media property to offer customers a new way to engage with their favourite content,” said Crypto.com executive director and global head of capital markets Travis McGhee. “Entertainment fans are some of the most passionate consumers and we look forward to providing them a new, legal prediction market specifically tailored to them through a trusted platform.”
Hollywood.com co-CEO Mitchell Rubenstein, who also co-founded the Syfy Channel, said: “The success of prediction markets demonstrates the massive appetite for trading on the outcome of future events, and now Hollywood.com is bringing that innovation to entertainment’s biggest stage. Partnering with Crypto.com, we’re launching the first prediction platform dedicated entirely to movies, TV, video gaming, Broadway, pop culture, and celebrities.
“Imagine predicting reality show and award show winners, or whether a musical artist will reach #1 on the charts. We’re giving fans a voice in predicting the moments that define entertainment. This isn’t about sports, politics, or financial markets, this is pure entertainment. We’re creating an entirely new way for fans to engage with the content they’re passionate about, and as Hollywood.com, we are excited to lead this transformation with Crypto.com.”
Last week, Crypto.com partnered with Trump Media to launch prediction markets on Truth Social.