Sportsbook supplier FIRST has agreed a deal to power Matchbook’s new online sports betting platform in Brazil.
The launch marks a significant step in the operator’s expansion into Latin America, combining Matchbook’s established betting exchange and fixed-odds expertise with FIRST’s sportsbook technology.
“Working with Matchbook on their Brazilian launch demonstrates what can be achieved when strong technology and a clear product vision come together,” said FIRST chief executive Tom Light. “Brazil is a highly competitive and sophisticated market, and this project reflects our focus on delivering sportsbook solutions that are built for scale, compliance and long-term growth.”
Adriano Rodrigues, CEO of A2FBR, who supported the project locally, added: “The joint presence of Matchbook and FIRST on matchbook.bet.br represents a significant milestone for the Brazilian market. Both brands are globally recognised for their technical excellence, operational integrity and long-term commitment to regulated environments.
“Our role was to ensure that this collaboration translated into a seamless, high-quality experience tailored to Brazilian players.”