UK bookmaker becomes one of BVGroup’s flagship B2B partners as it expands the BV:360 platform
BVGroup has agreed a deal to power DragonBet’s online sportsbook and casino operations in the United Kingdom.
The long-term technology partnership will see the independent UK bookmaker migrate its online operations to the BV:360 platform in the first quarter of 2027.
DragonBet is currently powered by Playbook Gaming, having first launched in 2022 via FansUnite’s Chameleon Gaming platform.
Under the new partnership, DragonBet will leverage BVGroup’s sportsbook, casino, player account management, payments and compliance capabilities, while retaining control over the areas that define its customer proposition, brand and regulatory operations.
“This is a landmark agreement for DragonBet and an important investment in the long-term future of our business,” said DragonBet CEO and co-founder David Lovell. “We have ambitious plans for the next stage of our growth and recognised that achieving those ambitions requires continued investment in the technology and infrastructure that sits behind DragonBet.
“After an extensive evaluation process, we believe BVGroup provides the platform, capability and long-term roadmap to support those ambitions. Just as importantly, this partnership allows DragonBet to remain DragonBet. We retain the independence, identity and entrepreneurial approach that have driven our growth to date, while investing in a platform that gives us the foundations to scale for many years to come.”
BVGroup B2B director Eoin Ryan said: “DragonBet has built one of the UK’s most distinctive independent betting brands, backed by an experienced management team and a clear long-term vision. From our earliest discussions, it was clear that both businesses share a similar philosophy of combining entrepreneurial thinking with sustained investment in technology.
“We are delighted that DragonBet has selected BVGroup to support the next phase of its journey. This partnership is an important milestone in the continued development of our B2B strategy and demonstrates the strength and flexibility of the BV:360 platform. We look forward to working closely with David, James and the wider DragonBet team as we continue to evolve the platform together.”