Playtech has expanded its long-standing partnership with Buzz Bingo with the rollout of 10,000 Electronic Bingo Terminals (EBTs) from ECM Systems across its UK bingo clubs.
The new touchscreens are equipped with Playtech’s latest bingo software and allow for a more interactive bingo experience as part of Buzz Bingo’s mission to provide a seamless omnichannel gaming experience for its customers.
“This achievement is a significant milestone in our strategy for the growth of our bingo proposition and within the industry,” said Playtech vice president of interactive gaming Marat Koss. “By equipping Buzz Bingo with these advanced EBTs, we are not only enhancing the player experience but also extending the highest standard for bingo entertainment.
“Our continued collaboration with Buzz Bingo exemplifies our commitment to innovation and excellence in the gaming sector. I want to extend my heartfelt thanks to the entire team for their hard work and dedication in making this possible.”
Buzz Bingo chief product officer Dave Evans commented: “We’re delighted to be working with our long-standing partner Playtech’s ECM Systems to bring these brand-new tablets to our bingo venues. This investment is all about improving the experience for our players with faster, more responsive hardware using the latest software.
“Seeing the touchpads being prepared at ECM’s workshop in Hull was a fantastic moment and we believe this will continue to enhance our customers’ experience significantly. This brand-new hardware will really power up our omnichannel games. What an exciting start to 2025!”
ECM managing director Paul Hodgson added: “The team are extremely proud and thrilled with this project. We’ve made a lot of advancements to our EBTs to ensure player engagement and entertainment is at the heart of it. The performance of our EBTs ensure they are capable of running all the bingo and slot games that the Buzz customers enjoy. 10,000 is an impressive number to supply and we’re thrilled to be part of the journey; it’s a testament to our product.
“We’re also working on several software enhancements to the user interface of the EBTs, the omni-channel system linking live clubs and online and have another couple of projects lined up for the next few years that we’re equally as excited about.”
Shares in Playtech plc (LSE:PTEC) were trading at 747.00 pence per share in London earlier Tuesday.