Bally’s Corporation has unveiled its plans for Bally’s Las Vegas, a new entertainment resort on the iconic Las Vegas Strip at the former site of the Tropicana Las Vegas. 

Working in collaboration with real estate company JLL and Marnell Architecture, the 35-acre campus will feature a two-tower casino resort and a four-level entertainment and retail complex, alongside the future home of the Las Vegas Athletics Major League Baseball (MLB) team.

“Bally’s Las Vegas represents a once-in-a-generation opportunity to redefine the heart of the Strip,” said Bally’s chairman Soo Kim. “With world-class partners like JLL and Marnell, and with the arrival of Major League Baseball, we are not just building an integrated resort. 

“We are creating a landmark destination that unites sports, entertainment, dining and hospitality on a scale only Las Vegas can deliver.”

Bally’s Las Vegas will feature two luxury hotel towers totalling 3,000 rooms, a state-of-the-art entertainment venue with a seating capacity of 2,500, and more than 500,000 square feet of retail, dining, and entertainment offerings, alongside a casino with direct access to the ballpark.

“Las Vegas is one of the most important markets for food and beverage, entertainment and retail in the US,” said JLL vice chairman Michael Hirschfeld. “The extended hours of operation in the market yield some of the highest sales per unit in the country.”

The project is being submitted for entitlements to Clark County and is expected to commence development in the first half of 2026.

Shares in Bally’s Corporation (NYSE:BALY) closed 6.13 per cent higher at $11.42 per share in New York Monday, as the company’s proposed Bronx casino resort secured approval from its Community Advisory Committee.