Play’n GO has gone live with a portfolio of its games in the land-based sector for the first time across Genting’s venues in the United Kingdom.
In a historic milestone for the Swedish supplier celebrating its 20th anniversary year, an initial batch of 13 games have made their land-based debuts on BOOM Slots, a new cabinet developed exclusively for Genting properties, including Rich Wilde and the Book of Dead, Reactoonz, Honey Rush 100 and Buildin’ Bucks.
Play’n GO’s games have been live at Genting’s Resorts World Casino in Birmingham for more than six months during trials, with the rollout now accelerating to Genting’s more than 30 casino properties across the UK, including London’s largest casino, Genting Stratford.
The full rollout is expected to be completed in December.
“This is a historic day for Play’n GO and the culmination of a vision that both Genting and Play’n GO share – to bring the best of online casino content and features to casino floors worldwide,” said Play’n GO CEO and co-founder Johan Törnqvist. “Play’n GO’s mission is to ‘create innovative and entertaining gaming experiences everywhere’. We are excited to expand the definition of ‘everywhere’ to include land-based casinos for the first time.
“The vision for our new land-based business is distinctly Play’n GO flavoured – ambitious, innovative, and meticulously planned to meet the business challenges and opportunities of the future. We think there is an opportunity for 10s of thousands of cabinets featuring Play’n GO content globally.
“Genting have been a brilliant partner throughout this project and we’re looking forward to working closely with their fantastic teams to build on this initial UK-facing rollout to ensure it’s a success.”
Genting product director Stuart Armstrong added: “Differentiation in a crowded land-based casino sector is vital. The launch of our new and exclusive BOOM slots product gives Genting a compelling gaming experience that no other casino can offer.
“Play’n GO’s reputation in the industry is second to none, and through this partnership we’ve been able to witness firsthand their agility and innovation to help bring this product to life. We know from our trial period that Play’n GO’s well known online casino content is attractive to players in land-based spaces too and we can’t wait to roll this out to all of our UK properties soon.”