4ThePlayer is bringing its popular online slots to retail players in the United Kingdom through an agreement with leading operator Entain.
Delivered in collaboration with Reflex Gaming, the supplier will launch multiple games across Entain’s UK retail estate, starting with two of 4ThePlayer’s most popular online slots: 4 Fantastic Fish and 3 Lucky Leprechauns.
4 Fantastic Fish is one of 4ThePlayer’s flagship games and built around the studio’s signature Money Ways mechanic.
“Partnering with Entain to bring multiple 4ThePlayer titles into their UK retail estate is a key part of our retail strategy,” said 4ThePlayer founder and managing director Chris Ash. “4 Fantastic Fish and 3 Lucky Leprechauns have both performed strongly online, particularly in the UK, making them a natural starting point for this exciting new project.”
Entain director of retail gaming Matt Stadius said: “4ThePlayer has built a strong reputation for creating engaging, player-focused content, and we’re pleased to be bringing titles such as 4 Fantastic Fish and 3 Lucky Leprechauns into our UK retail estate. Both games have already proven their appeal online, making them a good fit for our shop customers.”
The agreement with Entain is intended to expand over time, with additional 4ThePlayer titles planned to follow.
Shares in Entain plc (LSE:ENT) were trading 1.49 per cent lower at 716.00 pence per share in London Friday morning.