Kentucky-based lottery supplier EQL Games has signed a multi-year partnership with The Game, operator of The UAE Lottery.
EQL will provide third-party digital lottery content through its iLottery Marketplace to the only federally licensed lottery in the United Arab Emirates.
This includes lottery games provided by the more than 20 studios currently under EQL’s management, as well as games developed under the EQL Labs label.
To kick off the partnership, The UAE Lottery has launched two new iLottery games, Marble Run and Lucky Lagoon, developed by EQL studio partner Random State.
In these games, players pick from tickets priced between AED 5 and AED 50, and have the chance to win up to AED 1 million in Marble Run and AED 1.25 million in Lucky Lagoon.
“We are thrilled to be named the third-party content supplier for the UAE’s new iLottery platform,” said EQL Games founder and CEO Brad Cummings. “This is one of the most exciting lottery markets in the world, and we are honoured to be a part of it, especially at this level. These incredible games by Random State represent the first of many content options our iLottery Marketplace will deliver for this market over time. We look forward to playing an integral role in growing its revenues and player base and making The UAE Lottery a great success story.”
Bishop Woosley, director of lottery operations at The Game, commented: “When looking for a provider that could deliver the diversity of lottery content that we were looking for and the ability to deliver on a short timeline, EQL Games was an easy choice.
“We’re excited to introduce Marble Run and Lucky Lagoon to The UAE Lottery platform. These innovative games bring fresh experiences with dynamic gameplay and great prize opportunities, and we’re confident they’ll resonate with our growing player base. We look forward to a great partnership with EQL Games.”
Both EQL Games and Random State are licensed by the General Commercial Gaming Regulatory Authority (GCGRA).