The Georgia Lottery Corporation is looking to enhance lottery scratch game sales with the launch of Scientific Games’ SCiQ retail ecosystem.
Set to be rolled out across 1,500 locations statewide, the retail technology will modernise how scratch games are sold and managed, bringing greater operational efficiency to retailers and a streamlined purchasing experience for players.
“Retail environments are evolving, and the Georgia Lottery is proud to lead with smart technology solutions that align with how today’s consumers want to shop,” said Gretchen Corbin, president and CEO of the Georgia Lottery. “SCiQ brings a modern retail presence to our instant games, helps our retailers operate more efficiently and ultimately supports our mission to maximize revenues for the HOPE Scholarship and Georgia Pre-K program.”
Scientific Games president of the Americas, John Schulz, commented: “We are especially proud to bring the benefits of SCiQ to our home state. The Georgia Lottery has always been a forward-thinking partner, and this retail modernization initiative is another move to ensure future growth for its instant game business to sustain future funding for Georgia’s students.”
The rollout is the latest milestone in a long-standing partnership between the Georgia Lottery and metro Atlanta-based Scientific Games, a collaboration that began at the lottery’s inception in 1993.
Through the partnership, Scientific Games has worked with the lottery to launch its first scratch game, first second-chance promotion and is soon to launch its first loyalty program.