Brightstar Lottery subsidiary Brightstar Global Solutions has agreed a new supply deal with Allwyn’s Sazka brand in Czechia.
The agreement will see Brightstar supply its full suite of instant ticket content and innovations to Sazka in the Czech Republic.
“Brightstar has a strong foundational knowledge of the Czech market because of our established relationship with Sazka,” said Marco Tasso, Brightstar chief operating officer for Italian and international lottery operations.
“Brightstar’s player-favorite games and new offerings, such as our patented Infinity Instants, will support increased player engagement and responsible growth for the Czech Republic’s largest and oldest lottery company.”
David Schenk, chief marketing officer at Sazka, commented: “Sazka has enjoyed a longstanding partnership with Brightstar, and we look forward to enhancing our instant ticket offerings for our players with Brightstar’s innovative portfolio.
“This new agreement, which comes as Sazka prepares to rebrand as Allwyn next year, ensures that we can continue delivering best-in-class lottery experiences and fresh opportunities to win, transforming ordinary moments into sparks of possibility for our players.”
Shares in Brightstar Lottery plc (NYSE:BRSL) closed 0.57 per cent lower at $16.49 per share in New York Friday.