Scientific Games has secured a new eight-year agreement with the Arkansas Scholarship Lottery for its instant game management program.
The deal will enable the lottery to enhance its instant games offering via the Scientific Games Enhanced Partnership to continue driving proceeds for education in Arkansas.
Scientific Games will also continue to power the lottery’s popular player loyalty program, The Club, available via web and mobile.
“Since day one, Scientific Games has been a trusted partner focused on driving maximum proceeds for Arkansas students,” said Sharon Strong, executive director of the Arkansas Scholarship Lottery (ASL). “Working with Scientific Games through this new agreement, ASL will be able to provide more scholarships and offer even more engaging scratch game products and more innovative features to our thriving loyalty program.”
Scientific Games has partnered with ASL since its inception in 2009 and helped to successfully launch more than 800 instant games. In 2024, the lottery’s instant games represented more than $480 million in ASL retail sales.
“We’re honored to be a trusted partner to the Arkansas Scholarship Lottery since its beginning,” said John Schulz, Scientific Games president of Americas and global instant products. “With instant games representing more than 81 per cent of the ASL’s total sales in fiscal year 2025, the instant game category is an extremely important product line for its proceeds to scholarships.
“Together, we’ll continue leveraging data-driven instant game innovation, portfolio management and supply chain efficiencies to drive player engagement, modernize retailer operations and ensure the lottery’s future success for Arkansas college students.”
Since 2009, the Arkansas Lottery has provided more than $1.5 billion in proceeds for Arkansas students, with over 822,000 scholarships awarded.