Scientific Games has launched its newest omnichannel Linked Game, centred around a lineup of iconic television game show brands from Fremantle.
The Game Show Experience features themed instant, Fast Play and digital games showcasing three of Fremantle’s most recognizable TV game show brands – The Price is Right, Family Feud and Press Your Luck.
“The incredibly broad and sustained appeal of these classic TV game show brands makes the Game Show Experience a perfect promotion for lottery, bringing to life the surprise, joy and wins that players love in game shows,” said Tina Hoover, vice president of licensing for Scientific Games.
Designed to deliver excitement and a premium experiential prize opportunity, the Game Show Experience will also bring lottery winners from across the United States together for an exclusive entertainment event and the chance to win up to $10 million in cash prizes.
Players can win prizes instantly or a second chance opportunity to win a Linked Game experiential prize package to Los Angeles in fall 2027.
All lucky trip winners will spend five days and four nights in the entertainment capital of the world and attend a taping of The Price is Right game show as special guests.
Winners will then return to the iconic set for an exclusive lottery winners-only Game Show Experience event to be held on The Price is Right stage.
A national consumer study last year confirmed the three TV game shows as top-performing brands across all demographics, delivering strong scores in awareness, likeability and purchase intent.
“We were really impressed by how strongly these classic game show brands performed in the consumer study,” continued Hoover. “Players clearly love them, and that kind of response is exactly what drives participation and excitement for a Linked Game.”