Scientific Games has been awarded a contract to serve as the new digital partner of Lotteries Entertainment Innovation Alliance (LEIA), a collaboration between five European lotteries.
The two-year agreement will see Scientific Games deliver digital games projects to LEIA based on strategic initiatives determined by the alliance, which comprises Danske Spil in Denmark, FDJ United in France, Norsk Tipping in Norway, Svenska Spel in Sweden and Veikkaus in Finland.
Scientific Games will also offer localised games from its portfolio of more than 270 digital titles developed by SG Studios, and develop bespoke games tailored to specific LEIA markets.
“LEIA is an international collaboration between lotteries sharing the same goal to foster open innovation, strengthen market position and boost digital growth locally,” said LEIA chief executive Morten Eriksen. “Our focus on innovation has naturally led to the selection of Scientific Games as our digital partner.
“We support digital development that meets modern customer expectations, including younger adult audiences in a responsible way.”
Matt Lynch, president of Digital for Scientific Games, commented: “Scientific Games is a long-time, trusted business partner to the individual lotteries in the alliance, providing a broad portfolio of products and services.
“We’re thrilled to further extend our collaboration through this strategic digital partnership with LEIA, helping these lotteries expand their reach, engage new audiences and continue shaping the future of lottery entertainment.”
Through the partnership, LEIA will gain access to Scientific Games’ portfolio of more than 100 licensed brands, as well as a growing library of digital instant games created by partner studios made available through the company’s SG Content Hub.
“Scientific Games congratulates our game studio partners, Sweden-based Random State, BWLoto EHF and Harman Connected Services GmbH, who have also been selected for this LEIA collaboration,” added Lynch.