BVGroup has launched a second online casino brand in the United Kingdom through its partnership with media group Global.
The new Smooth Spins brand will serve as the online gaming offering of Smooth, a popular UK commercial radio station, similar to the Heart Bingo offering launched by BV Group for Global’s Heart Radio in September 2021.
“We are looking forward to building on our successful partnership with BVGroup by launching the new Smooth Spins, offering players a superb experience and another way of connecting with the hugely popular Smooth brand,” said Joel Stern, director of enterprise and engagement marketing at Global Media & Entertainment.
Sarah Caskie, head of Heart Bingo and Smooth Spins, added: “We are thrilled to be partnering once again with the incredible team at Global to bring a best-in-class casino brand to the UK. Our collaboration has already proven to be a winning formula, and we’re eager to build on that momentum.
“With the tremendous success of Heart Bingo as our benchmark, we are confident that this new venture will deliver an exceptional gaming experience that players will love.”