Playtech has become the exclusive online bingo provider for SkillOnNet’s flagship brands in the United Kingdom and Mexico.
Expanding its long-term partnership with the multi-brand operator, SkillOnNet brands such as PlayOjo and PlayUZU have been migrated to Playtech’s new bingo platform, alongside the newly launched Zingo Bingo brand.
By joining Playtech’s bingo network, SkillOnNet will gain access to shared liquidity across networked rooms, enhanced player engagement tools, and dedicated support from Playtech’s Bingo Network Management team.
The two companies are already working closely on a series of campaigns designed to maximise liquidity and drive player engagement across the bingo portfolio.
“We’re pleased and excited to welcome SkillOnNet to the Playtech Bingo Network,” said Playtech chief interactive gaming officer Marat Koss. “Their decision to migrate their iconic brands like PlayOjo to our new Next-Gen iBingo platform is a strong validation of our technology and long-term Bingo strategy.
“We look forward to continuing our close collaboration with the SkillOnNet team as we build on our shared success and drive further growth across key markets.”
SkillOnNet head of bingo Malcolm Farrimond said: “We are delighted to partner with Playtech Bingo as we bring PlayOjo, PlayUZU, and our new Zingo Bingo brand to their platform. To mark the launch of the new PlayOjo bingo, we will produce a large scale ATL [Above the Line] and digital marketing campaign, including strategic TV sponsorship deals.
“The strength of Playtech’s technology, combined with the scale of its Bingo network, makes them the ideal partner to support our growth. We’re confident this collaboration will deliver great value to our players and look forward to building a strong, long-term relationship.”
Shares in Playtech plc (LSE:PTEC) were trading 1.08 per cent lower at 230.00 pence per share in London Tuesday morning.