Strive Gaming has secured an agreement to provide its player account management (PAM) platform to PlayStar Casino in New Jersey and other markets in North America.
PlayStar will migrate its New Jersey operations from its current GiG-powered platform onto the Strive platform, followed by launches in additional regulated jurisdictions including Ontario and Alberta in Canada.
“PlayStar is a highly ambitious operator with a clear vision for building one of the leading casino brands in North America,” said Strive Gaming CEO Max Meltzer. “They were looking for a platform partner that understands the realities of operating in the U.S. and Canada and can support them as they scale across multiple regulated markets.
“Our focus on North America, combined with the strength and flexibility of our platform, made this a natural fit. Both companies are on strong growth journeys and share similar ambitions for the region, so we’re excited to support PlayStar as they continue to expand.”
PlayStar CEO Fredrik Liljewall commented: “As we continue to scale our presence across North America, selecting a platform partner with a strong regional focus and the ability to support our long-term ambitions was critical.
“Strive’s technology, deep understanding of the North American market, and collaborative mindset made them the clear partner for PlayStar. We look forward to working closely together as we migrate our New Jersey operations and expand into additional jurisdictions, including Canada.”
Strive works with a growing roster of operators including Four Winds Casinos, Delta Bingo & Gaming, and DraftKings-owned Golden Nugget Online Casino.