Ainsworth aims to further develop its online gaming strategy in 2014

21st November 2013 10:53 am GMT

Australian gaming supplier Ainsworth Game Technology has confirmed that it will launch a suite of its online casino games in New Jersey with two licensed Atlantic City casinos.

Ainsworth will supply a range of its games to Trump Plaza and Golden Nugget, which are both expected to launch real-money operations in time for next week’s launch date on Tuesday November 26th.

The company’s online gaming content is available to customers of Bally’s iGaming platform (Golden Nugget), as well as GameAccount Network (Trump Plaza).

“We are pleased to announce that in the immediate future a suite of games will be launched in New Jersey, North America’s first regulated online gaming jurisdiction,” said Ainsworth CEO Danny Gladstone at the company’s Annual General Meeting yesterday.

Ainsworth has now launched its games in both the regulated UK and Italian markets, with the company set to further develop its desktop and mobile game applications as a “key priority” for its online strategy during the 2014 calendar year.

“We will also focus on expanding B2B distribution channels by signing content supply agreements with substantial European industry operators,” continued Gladstone. “Whilst material economic returns from our online initiatives are not initially expected in the short term our focus is to ensure we continue to pursue opportunities and have a robust business model going forward.”

The company entered into an agreement last month with ComTrade Gaming, under which the Slovenian technology provider will provide secure and reliable online content delivery technology, providing Ainsworth with the “cornerstone” to expand its B2B online strategy.

Gladstone added that based on current expectations, continued growth in revenue and profitability is expected in the company’s next 2014 financial year (ending June 30th) and beyond.

The company expects to report profit after tax for the six months ending December 31st to be approximately 40 per cent ahead (subject to foreign currency movements) of the AUD$22m in the corresponding period last year, following a strong performance in the first four months to October 31st.

Gladstone will be returning from his base in the US later this year and will continue as CEO from the company’s office in Australia.

Ainsworth brought in Mike Dreitzer earlier this year to head up the company’s US operations and ensure the progression of its expansion plans.

Shares in Ainsworth Game Technology (Co. Data) (ASX:AGI) closed earlier today at $4.65 per share in Sydney, having gained 8.24 per cent in trading Wednesday.

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