Former French monopoly operator Pari-Mutuel Urbain (PMU) has renewed its betting partnership with Ligue 1 football club Paris Saint-Germain for a further four years.
The operator has worked with the team since 2011, and has extended the partnership to cover the club’s women’s football team and handball side as it looks to expand the relationship beyond football.
The original deal was the same year as Paris Saint-Germain was taken over by the Quatar Investment Authority, which has invested heavily in the team.
Since then, the club has won the Ligue 1 title for the past two seasons and reached the quarter-finals of the Champion’s League in each campaign. The club also won the Coupe de la Ligue this year.
PMU chief executive Philippe Germond described the club’s success as the result of the team’s excellent performances on the pitch.
“Paris Saint-Germain has the means to achieve its objectives and the development of the project reflects PMU’s ambitions,” he explained.
The deal comes as PMU continues to implement a strategic plan, PMU 2020, designed to maintain the operator’s core horse racing business, expand into new territories and strengthen its offerings in the poker and sports betting verticals.
The company is to launch a number of new iGaming products, with sports betting and horse racing apps released in 2013 and new payment options added to its gaming sites.