Gauselmann appoints new director to spearhead iGaming development

German gaming giant Gauselmann has created a new position on its management board to recognise the growing importance of online gaming to its business.

Alexander Martin has been appointed as a director and joins the management board which currently consists of six other members including two of the founding members from the Gauselmann family; Paul Gauselmann and Armin Gauselmann, as well as Werner Schroer, Alexander Vleeming, Jürgen Stühmeyer and Dieter Kuhlmann.

“We made the decision to create a separate management board position here due to the continually increasing importance of internet gaming in society and also within the company,” explained chairman Paul Gauselmann, adding that the business segment belongs to the future although it will never replace terrestrial gaming in arcades and pubs/restaurants.

Martin joins the supplier from management consultancy A.T. Kearny, where he was responsible for developing and establishing new business models in companies and markets, with a focus on bringing modern technologies into older businesses.

He heads up Gauselmann’s New Media business segment, which comprises of the company's sports betting and online gaming activities.

This comprises the activities of subsidiary Merkur Interactive, which includes land-based and online betting operations in Italy, gaming operator Cashpoint, software and platform provider edict egaming, as well as Merkur Media which offers the MerkurWinTV app – a bingo and prize game product for mobile players.

“We are very pleased that we have been able to gain a proven expert for our company in Martin,” continued Paul Gauselmann. “His ideas and driving force will complement the management board in as many areas as possible, making these even more future-proof with his energetic contribution.”

“His experience and successes in this segment will advance our positive efforts to introduce and successfully market games with and about New Media to a global audience,” he added.