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Caesars adds Gaming Rewards to revamped UK rewards programme

16th July 2014 12:25 pm GMT

Digital rewards platform Gaming Rewards has secured a major deal following a partnership with casino operator Caesars Entertainment for its land-based venues in the UK.

The deal will see Gaming Rewards offer its rewards catalogue to Caesars' customers in the UK, as part of the operator's Player Rewards loyalty programme.

Following the closure of The Golden Nugget in February, Caesars currently operates three casinos in London; the Sportsman, The Playboy Club London, and The Casino at the Empire.

The company also owns five other casinos outside of London; Alea Nottingham, Alea Glasgow, Manchester 235, Rendezvous Brighton, and Rendezvous Southend-on-Sea.

Caesars has re-launched its popular Player Rewards loyalty programme and partnered with Gaming Rewards to create a new range of rewards for its UK customers. Reward points are earned on slot and electronic games such as roulette and punto banco, as well as in bars and restaurants within the casinos.

Gaming Rewards said that it will feature a mix of physical and digital rewards, including a wide range of music, film, apps for tablets and smart phones, software and e-books to download, which will appeal to players of all levels.

The agreement is for a multi-phased programme that will continue to develop over the coming months.

Nick Grimshaw, Caesars Entertainment’s director of loyalty, said the company was “very excited” to introduce Gaming Rewards as a partner in delivering value to its Player Rewards card holders.

“The excellent Gaming Rewards platform coupled with the exciting new range of rewards will be very popular with our players,” he said. “Caesars offer the very best in live casino entertainment in the UK and this new merchandise offering will further enhance the overall player experience.”

Jeremy Coleman, director of Gaming Rewards, added: “Gaming Rewards is very proud to have won this business with such a well known brand within the gaming world. We have worked hard to provide an exciting range of items that will appeal to the entire customer base.

“This together with special offers and promotions will create a truly exciting rewards programme for Caesars UK customers.”

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