Genius Sports Group has officially launched following the merger of Australia’s SportingPulse and Betgenius, with the business aiming to become a leading sports data and betting solution provider.

The merger of the companies creates a business that employs more than 750 staff in 10 locations worldwide.

It has combined SportingPulse, a pioneer in sports administration and management software and basketball data collection, and Betgenius, a company founded in 1999 that supplies sportsbook management and data-driven marketing services, as well as pre-match and in-play odds.

In October last year Betgenius restructured and rebranded as Genius Sports Group, with Betgenius becoming a subsidiary of the company offering B2B sports betting solutions. A second division focuses on data and integrity solutions, including its Sports Integrity Monitor product.

It believes it is positioned to become a leader in developing and supplying data-driven solutions to sports, media and regulated betting markets.

“The merger of these two pioneering companies from recognised world-leading countries sports betting, is a perfect match and creates a global full service sports technology and data business, ready to exploit the multi-billion dollar opportunities opening up in the US, China and India,” Betgenius co-founder and Genius Sports Group CEO Mark Locke said.

“Genius Sports has a new name and a new look, but our mandate, mission and values remain the same,” SportingPulse founder and Genuis Sports chief operating officer said. “We believe the collection, protection and commercialisation of sports data is critical to the future success and growth of the sports industry.

“We understand that as a leading sports data and technology provider, we must build on our reputation as a trusted partner to the sports industry with innovation, intelligence and integrity.”

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