UK launch follows successful deployments in Denmark, Brazil and in LeoVegas’ home market of Sweden
MGM Resorts-owned LeoVegas Group has launched its proprietary sportsbook in the United Kingdom for the first time.
Following successful launches in Denmark, Brazil and Sweden, the Tiger sportsbook is now live in the UK with the BetMGM, LeoVegas and BetUK brands, enabling customers to enjoy tailored sports betting experiences with features including odds boosts, partial cash out, and flex combi.
“This marks one of the most significant moments in our two-year journey to build a world-class, proprietary Sportsbook,” said Adrian Vella, chief product and technology officer at LeoVegas Group. “Every market launch has helped us refine the platform, improve the customer experience and strengthen our competitive edge.
“Launching in the UK demonstrates our commitment to investing in our own technology – giving us the speed to innovate, greater flexibility and a strong foundation for long-term strategic growth.”
LeoVegas Group sports director for UK & Ireland commented: “Launching our proprietary sportsbook, Tiger, in the UK is another huge milestone for the group. As one of the most competitive iGaming markets in the world, I’m excited to see our customers enjoy the product and engage with some fantastic new sports betting features tailored specifically for the UK market.
“A massive well done to our global team, who’ve worked so hard to keep Tiger’s international rollout on track and deliver for our customers.”