Cherry's game development studio Yggdrasil Gaming has rolled out its products in Georgia through a deal with the country's largest online operator Adjarabet.

This marks the supplier's first foray into the Georgian iGaming market, with the roll-out of its games supported by its Boost in-game promotional features such as social sharing tool Brag and gamification engine Missions.

The Georgian launch follows Yggdrasil entry to the Italian market in March, with GVC's bwin.it.

"This is a significant moment in Yggdrasil's growth, with our first entry into the fast-growing Georgian market," Yggdrasil Gaming chief executive Fredrik Elmqvist said. "Georgia is an exciting market where Yggdrasil sees strong growth potential, so we are thrilled to have partnered with such a successful operator.

"Adjarabet has a dedicated and passionate customer base, and I’m sure its customers will enjoy Yggdrasil's range of world-class titles," Elmqvist added.

Adjarabet's head of casino Tom Hutchinson said: "Yggdrasil's premium games will considerably bolster our offering, and I expect our players to appreciate the increased variety and quality of games on offer.

"We are particularly excited to make use of Yggdrasil's range of in-game promotional tools, which have never before been deployed in Georgia. We aim to maintain our position as the leading online operator in Georgia, and agreements such as this one ensure we continue to build and raise the industry standard."

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