William Hill has moved to accelerate product development with the acquisition of UK-based software developer Grand Parade.
Established in 2007, Grand Parade has created digital solutions for a number of betting and gaming operators including Ladbrokes, Coral, bwin, Sky Bet, Betfair and betway among others. It has around 200 developers and creatives based in Bermondsey, London and Krakow, Poland.
William Hill has acquired the business for £13.6m, with a view to supporting OpenBet in revamping its new [...]
