Mobile technology provider JOINGO has hired Inspired Gaming Group’s James Poole as director of gaming products as it looks to develop gaming elements within its apps.
The company explained that it was looking to evolve its turnkey mobile platform, designed to provide casino operators with a full suite of products to launch smartphone and tablet offerings.
It said that the gamification of apps developed using the platform would help better retain customers and boost payer engagement.
As director of gaming products, Poole will manage the extension of gaming elements available in JOINGO-powered apps.
“I am thrilled to welcome James Poole to our team,” JOINGO president Seamus McGill commented. “James and I have been colleagues for many years, so I have first-hand knowledge of his expertise in game development.”
“His skillset is a perfect match for this role at JOINGO, and we look forward to the innovations he will bring to our product,” McGill added.
Poole joins JOINGO after two years as head of product for electronic table gaming at Inspired, leaving the role in November last year. Previously he served as executive director of European development for WMS, spending over seven years with the supplier and establishing its first UK office.
Commenting on his new role, he said that with the convergence between mobile and gaming well underway, he believed JOINGO was in a strong position to help casinos capitalise on the opportunities this presented.
“JOINGO's technology is unquestionably the most impressive I've seen in the mobile engagement space, and I am excited to be on board,” Poole said.