Independent bookmaker Betfred has signed a deal to provide its branded content within a popular social football game developed by We R Interactive.
We R Interactive’s I AM PLAYR social football game was first released last October and lets users play the life of a professional footballer. It fuses live action video, interactive story-telling and first-person perspective 3D game play to create an original narrative, where the storyline is dictated by the player's decisions and actions [...]
