Kambi-owned iGaming front-end specialist Shape Games is expanding into South Africa through a new partnership with leading operator Sun International Group.
Shape Games will implement its native app sportsbook and casino front-ends to enhance the playing experience for SunBet’s customers, alongside Kambi’s sportsbook services for online and retail, and Bede Gaming’s PAM solutions.
“The customer experience has been at the forefront of SunBet which has been one of the driving factors of our recent growth,” said SunBet CEO Simon Gregory. “By partnering with Shape Games our goal is to enhance our customer’s gaming experience by delivering a native app for our Android and Apple users that is best in class, and will deliver a phenomenal, personalised user experience which will make our users love every moment at SunBet.”
Shape Games chief commercial officer Morten Tonnesen said: “Collaboration with SunBet marks a significant milestone, as we join forces to deliver a highly personalized gaming experience to South African players.
“It’s not only our first client in Africa but also a significant win for us, as we bring another valued client of Kambi on board. We are proud that SunBet has entrusted us with the task of bringing best-in-class, native app experience for both Android and iOS users.”
Shares in Kambi Group plc (STO:KAMBI) were trading at SEK154.70 per share in Stockholm earlier Friday.