Sunbet Italia gains access to Fast Track’s Singularity model, which shapes each player’s experience individually
Italian gaming operator Gruppo Sun Bet has partnered with Fast Track to enhance its CRM capabilities.
The partnership will enable Sunbet Italia to improve its operational efficiency and optimise the way in which its CRM campaigns are managed, helping to deliver an increasingly personalised experience to players.
“Our players use different products, from sports betting to casino, poker and bingo. Until now, the tools we had managed these separately, which made it harder to get a full picture of player behaviour,” said a spokesperson for Sunbet Italia.
“With Fast Track we have a single platform that lets us manage all of that information together, making our CRM activity more effective. Another benefit is being able to work with the AI platform directly in Italian, in natural language, which significantly simplifies and speeds up our team’s daily work.”
Sunbet Italia is licensed to provide online sports betting and gaming in Italy, and also operates a retail betting network across the country.
Fast Track co-founder and chief executive Simon Lidzén commented: “Italy is one of the most highly regulated markets in our industry, and Sunbet has built a broad and diversified offer within it. We are proud to provide the technology that lets the team support lasting growth: real-time data, one-to-one personalisation and Fast Track AI to turn that potential into concrete results.”