Octoplay is expanding its presence in the United Kingdom and Ireland through a partnership with bookmaker BoyleSports.
The deal marks Octoplay’s third major integration in the UK market in recent months, with BoyleSports joining Rank Group and William Hill in launching the supplier’s content.
“BoyleSports’ extensive market reach and strong brand presence strengthen our position as we accelerate our UK expansion,” said Ralitsa Georgieva, director of business development at Octoplay.
“This collaboration reinforces our strategic focus on the UK and Irish market and allows us to deliver our premium titles to an even broader audience.”
BoyleSports gaming manager James Stephenson added: “Octoplay’s proven performance and strategic approach to game development made this collaboration an ideal fit for our game portfolio.
“Its strong results in the UK and Ireland, and its focus on premium quality complement our vision of delivering exceptional, responsible entertainment to our players.”