HollywoodBets has extended its sponsorship agreement with English Premier League club Brentford FC to continue as the club’s front-of-shirt sponsor in the upcoming 2025/26 season.
The extension marks the fifth season of a partnership that began during the Championship play-off winning season of 2020/21.
Following the conclusion of the 2025/26 season, HollywoodBets’ logo will no longer appear on the front of club shirts, in line with the voluntary gambling shirt sponsorship ban.
“We have a fantastic, long-standing partnership with Hollywoodbets and have enjoyed success both on and off the pitch together. Their support is a key factor that helps us to remain competitive on the pitch and to keep football affordable for our fans,” said Brentford commercial director Fran Jones. “Our partnership is rooted in common values and approach and we’re looking forward to another great season together.”
Devin Heffer, brand and communications manager at HollywoodBets, commented: “HollywoodBets is proud to be renewing our front-of-shirt sponsorship with Brentford for one final season. Over the past five years, we’ve witnessed the club’s extraordinary rise from the Championship to a top-10 finish in the Premier League, and we’re honoured to have been part of that journey.
“From the start, this partnership has been about more than football – it has been built on shared values and a mutual commitment to making a difference in the communities we serve. Together, we’ve made a meaningful impact off the pitch, and we’re excited to celebrate one more unforgettable season with the club and its incredible supporters.”