Soft2Bet’s online casino and sports betting brand Don.ro has secured a multi-year partnership with one of Romania’s leading football clubs, CFR 1907 Cluj.
From the start of the 2025/26 season, Don.ro’s logo will appear prominently on the club’s home and away kits, training gear, and throughout the Stadionul Dr. Constantin Rădulescu.
The partnership will also see the pair work on a number of live and digital activations throughout the season, powered by Soft2Bet’s platform, to enhance the fan experience.
These activations will include exclusive match-day experiences, localised campaigns, community events, and responsible gaming initiatives.
The sponsorship agreement is meant to enhance Don.ro’s presence in the market following its launch in Romania in December 2023.
“At Soft2Bet, we excel in building powerful and award-winning brands that forge deep connections with players through localised experiences,” said Soft2Bet chief marketing officer Oksana Tsyhankova.
“Don.ro’s partnership with CFR Cluj embodies this vision, combining a top-performing club with our drive for tailored gamified experiences, product excellence, and a passion for performance.”
Cristian Balaj, president of CFR Cluj, added: “We are excited to announce our partnership with Don.ro, a Romanian brand that shares our values of performance, professionalism, and the desire to build something lasting.
“The fact that Don.ro is becoming the main partner of our club is both a validation of the work we do every day and an important step in strengthening CFR Cluj’s image both nationally and internationally.
“We are pleased to have a dynamic partner by our side, one with a modern vision who believes in the power of sport to inspire and bring people together,” Balaj added. “Moreover, Don.ro has chosen to offer each season ticket holders this season an official jersey, a gesture of appreciation for the passion and loyalty with which they support us.”
Marius Mirasovici, representative of the Don.ro brand, commented: “We are honoured to join the CFR Cluj family, a symbol of excellence in Romanian football. This partnership reflects the shared values that bring us together: performance, responsibility, and respect for the community.”