Edinburgh-headquartered casino supplier Incentive Games has secured licence approval to launch its real money gaming content in Michigan.

The company was awarded the provisional Michigan gaming licence by the state’s regulator, the Michigan Gaming Control Board (MGCB), and is effective immediately.

This is the game provider’s first foray into North America and comes shortly after the launch of Incentive Studios, the company’s dedicated real-money gaming division.

“Securing our Michigan licence marks an exciting new chapter for Incentive Games. It’s a testament to our unwavering commitment to meeting the highest regulatory standards and unlocks a significant opportunity for us in a critical North American growth market,” said Incentive Games chief commercial officer Ahmed Baker.

“This will allow Incentive Games to forge new partnerships and bring our highly engaging real money games directly to players in Michigan. We’re very grateful to the MGCB for this achievement, which is a pivotal step in our global expansion strategy as we continue to deliver world-class products and build strong partnerships in the region.”