Yolo Group has appointed Lara Falzon as chief executive officer of its B2B brands, which include Hub88, Live88, Odds88 and OneTouch.
Falzon brings a wealth of industry experience to the role, having most recently served as CEO of the slot development studio AvatarUX.
She has also held senior roles at Bragg Gaming, NetEnt, evoke and Red Tiger.
Commenting on her new role, Falzon said: “I’m thrilled to join Yolo Group during one of the most exciting periods in the company’s history. As proven by its success so far this year, there is enormous potential for innovation, strengthening partnerships and scaling across global markets.
“I look forward to working alongside Yolo’s exceptionally talented team to achieve our shared goals.”
Jose Micallef, CEO at Yolo Group Middle East, added: “Lara brings exceptional industry insight gained over many years, along with a track record of delivering impressive results. I am delighted to hand over the baton to such a strong leader.
“Lara’s leadership is exactly what is needed for Yolo Group’s continued successful expansion and will ensure the delivery of next-generation solutions that fuel the success of our partners.”