Sportradar has launched a new AI-powered solution that detects early signs of gambling-related risk and enables personalized interventions to protect end users.
Brazilian operator BETesporte will be the first to implement Bettor Sense, which has been designed to detect risky betting behaviours and help operators to take early, personalised action to promote responsible gambling.
“This partnership with Betesporte marks an important milestone for Sportradar’s ongoing mission to help shape secure and sustainable sports betting and iGaming industries,” said Tom Mace, senior vice president of integrity and regulatory services at Sportradar. “Betesporte is taking a proactive step in embracing responsible gaming as a core part of its business. We are confident this will be the first of many partnerships, as the market increasingly recognises the value of using data and technology to protect end users and strengthen compliance.”
Marcos Pereira, CEO of Betesporte, added: “Betesporte is fully committed to transparency and security across all its operations. The partnership with Sportradar, through the integration of Bettor Sense and the Integrity Exchange, reinforces our dedication to fostering a responsible and ethical betting environment in line with regulatory standards.
“Sportradar’s advanced technology enables us to anticipate and prevent risky behaviour, ensuring our bettors have the best possible experience with complete safety. We will continue working tirelessly to protect the integrity of sport and the trust of our users, which remains our top priority.”
Through Sportradar’s Integrity Exchange, BETesporte will be able to report suspicious activity directly to Sportradar’s Integrity Services team.
Shares in Sportradar Group AG (NASDAQ:SRAD) closed 0.82 per cent higher at $29.57 per share in New York Thursday, and were up a further 1.12 per cent to $29.90 per share in after hours trading.