LiveScore Group has sealed a partnership with English Premier League club Sunderland, as the team embark on their return to the top flight.
The partnership will see the LiveScore Bet logo displayed on the club’s shirts as the official sleeve partner, while the LiveScore live scores app will feature on the team’s training and warm-up kit as the exclusive official training wear partner.
“We are extremely excited to be partnering with Sunderland AFC at this monumental moment in their history. Sunderland supporters are famed within the game for their passion and pride, and the special place which the club holds in their community,” said Dominic Vye, marketing director for LiveScore and LiveScore Bet.
“As brands, LiveScore Bet and LiveScore are all about fuelling fans’ passion for sport. We can’t wait to unveil a series of initiatives which will bring this to life for Sunderland fans at home and around the world.”
Ashley Peden, chief commercial officer at Sunderland AFC, said: “We are delighted to welcome LiveScore and LiveScore Bet into the Sunderland AFC family ahead of our return to the Premier League.
“Following a season which saw the Club come together on and off the field, finding the right partners for this next step has been a huge focus. The strength of the LiveScore brand and the fact that fans are central to everything LiveScore Group stands for made this relationship an incredibly exciting proposition.”