London-listed betting and gaming operator evoke has named Siddharth Dixit as chief strategy and transformation officer.
Dixit will be responsible for the operator’s corporate strategy, mergers and acquisitions and business development, and will also serve on the company’s executive committee.
He joins evoke after two years at telecommunications giant Virgin Media O2, where he was responsible for value creation and commercial strategy.
He has also held senior roles at the likes of Deliveroo, Anheuser-Busch, The Economist, Boston Consulting Group, Accenture and Deloitte.
“We are delighted to welcome Siddharth to evoke as our chief strategy and transformation officer,” said evoke CEO and Gaming Intelligence Hot 50 2025 honouree Per Widerström.
“Siddharth is a proven leader with a wealth of highly relevant experience gained at several global sector-leading organisations. He knows what best practice is and how to deliver it. I am confident his skills and experience will be invaluable as we continue to build momentum and execute against our focused growth strategy and value creation plan.”
Commenting on his new role, Dixit said: “I am very excited to join evoke at such an important stage in its journey. Per and the team have returned the business to sequential quarters of top-line growth, underpinned by a focused market framework, clear growth strategy and transformational value creation plan.
“I am looking forward to working with my colleagues from across the group to deliver long-term, sustainable growth and value creation.”
Shares in evoke plc (LSE:EVOK) were trading 0.34 per cent higher at 58.50 pence per share in London Tuesday morning.