Germany’s Merkur Group has strengthened its presence in the United States after completing the acquisition of Nevada-headquartered gaming technology provider Gaming Arts.
The completion marks a new chapter of international growth for Merkur following its licence approval in May to manufacture and distribute its products in Nevada.
“The acquisition is a key element of our re‐entry strategy into the US market, one of the most respected and strictly regulated gaming markets worldwide,” said Merkur management board member Dominik Raasch. “With Gaming Arts, we are now able to place Merkur products directly in a wide range of US jurisdictions. This marks an important step in expanding our international growth beyond European borders.”
Merkur Group chairman Lars Felderhoff said: “Gaming Arts is licensed in more than 155 jurisdictions and has extensive operational expertise. This facilitates exciting growth opportunities in North America, strengthens synergies within Merkur Group, and contributes meaningfully to our global expansion.”
Gaming Arts currently has a 68-member team that develops slot machines, games, bingo and keno solutions, as well as electronic table games. As part of the acquisition, the portfolio will be expanded to include Merkur’s cabinets, highlighted by the recent US launch of the Mod Ex family paired with Gaming Arts game content.
“This partnership elevates everything we’re doing at Gaming Arts,” said Gaming Arts CEO Robert Ziems. “With Merkur’s global reach and resources behind us, we are positioned to deliver bold innovation and world-class execution like never before. We’re energised, aligned, and ready to write the next great chapter in this company’s story.”