Agreed acquisition will accelerate Merkur Group’s stateside expansion
Merkur Group is expanding its operations in the United States through the acquisition of online slot provider White Hat Studios for an undisclosed amount.
Merkur said that its expertise and extensive resources will provide White Hat Studios with the capabilities to further push the boundaries of slot provision and extend its omni-channel offering.
The acquisition complements Merkur’s recent acquisition of Gaming Arts, the Nevada-licensed game and machine supplier.
“Joining Merkur Group is an exciting moment for everyone associated with White Hat Studios and, fundamentally, it is the best possible move to realise our ambitions for future growth and product innovation,” said White Hat Studios president Andy Whitworth. “Working alongside the hugely experienced Merkur team will open new possibilities for us across iGaming and enhance our ability to develop a world-class omni-channel proposition that will benefit both operators and players.”
Since its inception in 2021, White Hat Studios has grown to become one of the leading suppliers in the US iGaming market, with a portfolio that includes its ‘House of Brands’ slot collection, the 7s Fire Blitz game series, and the Jackpot Royale progressive network.
“White Hat Studios has delivered impressive growth since its launch,” said Merkur Management Board chairman Lars Felderhoff. “We look forward to working with the team to continue the U.S. success story and, in turn, Merkur’s expansion in regulated iGaming.”
Michael Gauselmann, chairman of the Merkur Supervisory Board, added: “Having made early inroads into the online space in Europe via our Blueprint acquisition in 2012, I am delighted by this latest development and am confident that White Hat Studios will be a great addition to our group.”
The acquisition is subject to regulatory approvals, and does not include the White Hat Gaming platform and white label businesses, which remain under their current ownership.