Gaming supplier Spribe has unveiled UFC star Diego Lopes da Silva as its latest brand ambassador for its flagship game, Aviator.
The one-year partnership will see Lopes participate in a number of marketing campaigns aimed at increasing awareness of Aviator among his large fan base in his home country of Brazil.
Lopes joins several UFC superstars who are brand ambassadors for Spribe, including Tom Aspinall, Alex Pereira, Johnny Walker and Merab Dvalishvili.
Spribe also has a multi-year marketing partnership with the UFC which sees its Aviator game featured on the canvas of the Octagon during events.
“Diego is one of the biggest names in the UFC right now and has quickly risen through the ranks to be a title contender,” said Spribe chief commercial officer Giorgi Tsutskiridze. “To be able to partner with such a high-profile fighter is a major advantage for us as we continue to drive awareness of Aviator among players in Brazil and beyond.”
Lopes added: “Aviator is one of the most thrilling games I have ever experienced, and that’s why I am proud to become an Aviator ambassador.
“Strap in, hold tight, and watch as the plane and the win multiplier climb higher. But just like a knockout punch, timing is everything, you need to pick the right moment to cash out to lock in the biggest wins.
“Keep your eyes peeled, as we have some great campaigns in the works, introducing Aviator to my fans in Brazil and beyond with my trademark style.”