Gaming supplier Spribe has agreed marketing partnerships with wrestling’s WWE and mixed martial arts organisation UFC.
Under the terms of the multi-year agreements, Spribe’s Aviator crash game will be featured on the Octagon canvas during UFC events and at selected high-profile WWE shows, with the in-venue branding supported by integrated social media campaigns and exclusive hospitality experiences.
“We’re thrilled to expand our partnership with Spribe across both UFC and WWE,” said Nicholas Smith, VP of global partnerships at UFC and WWE parent company TKO Group.
“Much like UFC and WWE, Aviator is a pioneer in its own industry, reshaping the iGaming landscape with innovative, immersive, and engaging consumer experiences. Together, UFC and WWE provide brands with access to one of the most formidable marketing portfolios in sports, and we’re looking forward to working with Spribe to design custom integrations within our content that will help them reach millions more consumers around the world.”
Spribe first agreed a marketing partnership with the UFC in October 2023, and was recently named the official crash game partner of Italian Serie A football club AC Milan.
David Natroshvili, the founder of Spribe, is among the executives honoured in this year’s Gaming Intelligence Hot 50.