Aristocrat Interactive has rolled out a new sports betting and iGaming platform for FireKeepers Casino Hotel in Michigan.
Owned by the Nottawaseppi Huron Band of Potawatomi Indians, FireKeepers first went online in July 2021 in partnership with Scientific Games, and has now migrated to Aristocrat’s technology suite.
This transition includes a fully customizable Player Account Management system, a sportsbook platform, and access to Aristocrat Interactive’s extensive content portfolio.
“FireKeepers has been a valued customer of the Aristocrat family for many years, and we’re excited to bring their gaming experience into the digital space,” said Nir Hakarmeli, managing director of Aristocrat Interactive iGaming & Sports. “This is a natural evolution of our work together, combining our deep industry expertise with FireKeepers’ commitment to delivering top-tier gaming.
“By providing support for online operations under our iGaming and sportsbook solution, we’re equipping FireKeepers with cutting-edge technology, seamless enhanced support services, and a best-in-class digital experience for their players.”
FireKeepers Casino CEO Frank Tecumseh said: “This marks a significant step forward for FireKeepers as we seek to progressively grow our digital presence. Aristocrat Interactive’s technology and services allow us to integrate our digital gaming into our brick-and-mortar rewards program, generating the best returns for everyone who interacts with the FireKeepers brand.
“Guests can now use their iGaming rewards at our physical location, and we’re excited to bring an integrated iGaming and sportsbook solution to our players in Michigan.”
Michigan’s online sports betting and iGaming market grew revenue by 40 per cent to $312.5 million in August, the state’s second best ever total.
FireKeepers contributed $2.2 million of the total, comprising iGaming revenue of $2.1 million and online sports betting revenue of $76,595.
Shares in Aristocrat Leisure Ltd (ASX:ALL) were trading 1.26 per cent lower at A$69.87 per share in Sydney earlier Monday.